The concept of a new store opening plays on the idea of geometry and lines, a style prominenet within the Berlin culture. Lines creates a contemporary space that aims to inspire, encourage creativity, explore adaptable environements and be minimally refined to show-case the high end Premium side of Topman. 

Topman,
2016

Logo

Icon Design

Swing Tag

The branding, promotional material and proposed interior has been designed to reflect the concept and meet the customer profile.